At last week’s Apple World Wide Developer Conference, Apple CEO Steve Jobs revealed how third-party software developers could get their programs on the hotly-anticipated iPhone: they could write Web applications that iPhone users could access through the iPhone’s integrated Safari browser. A lot of traditional application developers are pissed off by this; a lot of Web developers are enthused. Apple doesn’t care. They didn’t choose this approach to make developers happy, or even for technical reasons; Apple is focusing on Web apps because this is the only strategy that will bring them back into the business space.
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