Everyone expects free shipping, thanks to Amazon. Including my company’s customers. I can’t blame them; heck, I expect free shipping myself. But it’s tough when you’re sending 30lb boxes of perishable goods around the country. Shipping costs can be equal to product costs for some East Coast destinations — and this cuts down on my sales. It’s tough, but there is a silver lining. Once again, simply having a business plan has saved me. Well, that and making some phone calls.