“Wagville”:http://wagville.com is a Los Angeles doggie boarding and day care facility founded and run by Harvard grad and former lawyer “Julie Shine”:http://www.linkedin.com/ppl/webprofile?id=18152133. Like the other WMB subjects, Wagville isn’t making enough money. We quickly learn that:
* The company does little to no retail business, despite having a large (and cluttered) storefront
* Check-in takes minutes on a slow system
* There are no facilities for people, just for the dogs
* Employees are unmotivated and ill-tempered
* Julie cannot motivate staff and may be a micromanager
* There are 27 employees in a business that’s caring for no more than 60 dogs at any time, and the costs add up – in one month, Wagville did $90,000 in sales but had $65,000 in payroll and so couldn’t make a profit
* Julie is focused on providing a service to dogs, not on making profit
* Julie is carrying crushing credit card debt in order to keep the place running
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