Kodak unveils new logo

Actually not hideous (like the new AT&T logo) but I didn't know that Kodak needed a new logo. Too many people spend too much time thinking about new logos and too little time about running effective businesses. Rarely (although not never) is the logo the problem, or even part of the problem, and, while customers may believe it's exemplary of the problem, the best way to change that is to change behavior, not to change the logo. Although, if you're in a retrenching phase, it can be kind of fun to change the logo, retrench, get traction again, then go back to the classic logo to show alliegance to the glorious past as well as the exciting future.

Jan 7, 2006 in Biz | Comment