Apple could double market share on Microsoft defections

"'Microsoft faces big consumer defection risk: One measure of consumers’ dissatisfaction with Microsoft is seen in the 5.4 million households that gave it a brand trust of 1 (distrust a lot) or 2 (distrust a bit),' the report said. 'Compared with all Microsoft users, these at-risk users have higher income, are much more likely to be male and are bigger online spenders.' The demographic of Microsoft’s at-risk customers fits well with Apple’s user base, which Forrester describes as 'affluent, optimistic about technology and brand aware.'"

Apr 21, 2006 in Tech | Comment