Wal-Mart goes 'green'

Solar panels, wind turbines, xeriscaping, more efficient LED lights, more efficient freezers, even publicity to help consumers make more responsible choices -- good stuff! The consumer-facing stuff may be PR to help Wal-Mart look better, but the company's basic business model is about cutting down to the last penny, so I believe that the efficiency-related changes are honest and potentially permanent. Since they're a logistics pioneer, I wonder what their long-term response to the increased cost of fuel for their trucks will be. Whatever Wal-Mart does, it has the market power to make it the industry standard, whether or not the rest of the industry wants to follow along.

Nov 13, 2006 in Biz | Comment