« Archives in April, 2012

Wade Eats so You Don’t Have To: Doritos Loco Taco from Taco Bell

You may have seen the ads on TV: the orange shells, the nostalgic road trips, the promise of deliciousness — it’s Taco Bell’s new, heavily-hyped, Doritos Loco Taco. Just the same as the old Crunchy Taco inside, but now with a shell made of everyone’s favorite corn chip. I had to try one.

Was a time, back in the day, when an old-fashioned crunch taco filled with undifferentiated meat was good enough. Back in those days, Mexican food meant “pass the Old El Paso,” Chinese food was Chun King frozen egg rolls, and being patriotic meant laughing at Walter Mondale. To that crowd, the generic Mexican promise of the Taco Bell crunchy taco led to immense sales gains and chain expansion. But not anymore: today’s stoners, teenagers, and broke, overworked twentysomethings need a fancy taco for $0.69. And the Taco Bell/Pizza Hut all-in-one drive-through steamroller has hit a bump. Thus: the Doritos Loco Taco Supreme.

You have to understand how delicious, culinarily, the Taco Bell crunchy taco was to me. I don’t remember when I first had one, but I do remember that the only Mexican I grew up with was Chi-Chi’s, where Restaurant Mexican Food meant “let me fix that Old El Paso for you right here in our commercial kitchen.” I mean, Taco Bell actually had… spicy salsa. It was pretty awesome.

But clearly that’s not enough. Clearly, Taco Bell had to ink a partnership with Frito-Lay and put delicious Doritos around said taco. It’s a big business move and it’s packaged up just like one, with a complete experience as you open it up. First there’s the usual paper wrap around the thing:

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Inside, there’s a special featured item we’re proud of bright-orange wrap, to help you remember how awesome the thing you’re about to eat is:

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This packaging is notable for it’s delicious-looking photo of what you’re about to eat, and also its QR Code. Then there’s the taco itself:

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Note, first of all, that the shell is not nearly as deliciously orange as is promised in the photo. Nor is it as dusted with orange goodness, which is partially good given the color Doritos turn your fingers when you eat them. The shell itself is nice: definitely more flavorful than the normal. But what stands out is how is how little it’s a Dorito shell. Let’s look at a real Dorito:

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Different color. The dusting of orange seasoning, of course. But, more than that, the flavor: the nacho. It’s sweet but also spicy, a little rich, a little bit like a cheddar but also… something more. The Doritos taco shell doesn’t have all that. It’s sweeter than the regular corn shell, and richer, but it lacks the nacho bite. Other than that, it’s a nice taco. Of course, it was a nice taco with the old shell too.

That’s the thing that got me thinking: the taco was nice before. If you look at the Taco Bell product line-up, you see a lot of things in there where there was only a Crunchy Taco 30 years ago. Like, for instance, the king of the taco end of their product line until recently, the Double Decker Taco:

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The Double Decker Taco is a delicious crunchy taco coated in refried beans and then wrapped in a soft flour tortilla. Mmm, cholesterol! But the funny thing is, these two tacos have something big in common, something Taco Bell would like to keep a secret:

They’re both the identical, perfectly-good filling, wrapped in something that they’re trying to make cover up the rather dull crunchy taco shell. You’d think you’d like that shell, but it turns out it’s just there, and it makes the whole thing dull. That’s why they need Fire sauce, and that’s why they need the Doritos Loco Taco.

It makes sense, when you think about it. After all, if you go to a great Mexican restaurant, what’s the first thing you say? You rave about the tortillas, of course. Well, folks, Taco Bell has tortilla problems. You can’t put a hat on this pig, or even a dusting of delicious orange flavoring.

Well, I mean, you can. And it would be better. Noticeably so. Like the Doritos Loco Taco from Taco Bell. It’s pretty good! But it’s just not quite a Dorito.








Instagallery: Awesome Social, Search Tool for Instagram

I’m a big Instagram fan (this is me). Yes, even now that they let Android users on (hot tip: Android users I know seem to post almost no photos). But, as much as the app is charming, it’s weak on tools to help you find the content and people you want again and again. But I just found Instagallery, and I’m in love.

The great thing about Instagram is that it’s really easy to take a shot and upload it, and really easy to check what’s new in a basic feed. But if you follow more than a few dozen people, then photos start to get missed. This is particularly frustrating when the photos that you miss are your friends’, and the photos that you see were taken by the 300 people you follow who shoot cool stuff but whom you don’t know. Sure, you can go in to the list of people you follow and find your real-life friends and look at what they’ve done one-by-one, but that’s not easy in the first place, and then there’s no way to save that list of real-life friends for easy access later. It’s the same story with hashtags for content-types you like. That’s where Instagallery comes in.

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I can really sympathize with Instagram keeping things this way: focus is key to any app. But I missed having some kind of list-management features every day. At least, I missed it until I found Instagallery. Now it’s fairly easy for me to keep a list of the hashtags I’d like to follow and the people I want to pat on the back or needle.

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It’s just that simple: you find the things you want to look at, then you save them. I can deal with that. Sure, there are other features, but if you open Instagram every day like I do, this one alone is worth $1.99. If you’re looking for more followers, I bet Instagallery would be an essential tool. As it is, it just makes Instagram more fun for me. Instagrammers: buy it!

(And if you’ve noticed me like a dozen of your photos in the past couple of days, it’s not that I’m stalking you, it just finally became easy to follow you, thanks to Instagallery, and so I’m checking out what you’ve been doing!)








Fidget

So you may have noticed that I’ve posted a lot less lately. It’s not that I have less to say; it’s that I’m doing worse at saying it. Almost 2 years ago I moved from my old stalwart Movable Type to Tumblr, with the idea that I’d spend a lot less time fiddling with my CMS and a lot more time writing. Well, turns out that time was well-spent, since I seemed to post a lot more when I had to do it than now.

To be honest, I shouldn’t be surprised. I’m a geek; I like these kinds of things. I can express myself creatively through writing, or I can channel that stuff into building microformats into my site. Except, not with Tumblr, which I don’t much control. (Not Tumblr’s fault — their product is very good at what it promises to be!)

So I’m back to a self-hosted system, this time on WordPress (somehow, Movable Type seems to have given up its 6-year head start and more to be obsolete as a publishing system). Hopefully, the fooling around will inspire me to write more; not least because (obviously) there’s a lot of fidgeting to be done with this here toy.

(Speaking of fidgeting: pardon the dust here while I do my fidgeting. I’m going to do this iteratively, rather than trying to jump over in one complete, final version, so we’re going to start looking like crap and slowly, step by step, start to look better.)

Anyway, fidgeting: already fun!








Whither Syria?

About a year ago I correctly predicted the outcome of the “Arab Spring.” Pats on the back for me. Now the Syrian state is on the ropes, and we’re all wondering: when will it fall? We can use the same tools as earlier to answer that question. Also, I can use the word “whither” in a headline which, let’s face it, I never get to do. So, let’s get to it!

When the Arab Spring initially broke out, I predicted that Syria would fail to fall based upon strong group identification by its citizens as “Syrian”; the fairly recent record of military success in Lebanon; and the “liberalization” policies Bashar Assad[^1] put in place early in his regime. But it’s been a year, and it’s worth revisiting and seeing where we stand here.

Decision Chain

Our first stop is this (sadly low-quality scan, sorry!) diagram that looks at the overall process in an individual’s choice to join a revolution.

decisionchain

Walking through this in the context of Syria reveals changes in the last year. Of course, at the first level, citizens of Arab countries can now see truly how deprived they are, thanks to outlets like Al Jazeera that show them the opulence of the Gulf states and the everyday life of people elsewhere; but what’s changed is the context of joining in the revolution.

And the #1 Mistake Our Audience Voted That Dictators Make Is…

Especially in the wake of the Arab Spring — although, indeed, ever since his accession to power — Bashar Assad has pursued policies to “consolidate” his power[^2]. The problem with power consolidation in any political system is representativeness. A military dictatorship may not seem like a representative government, but the reality is that every government represents some group of people; it’s just that, with a democratic form of government, that group is much, much wider.

So dictatorships are never just arbitrary implementors of the will of one person without any regard to the needs of others; it’s simply that the dictator doesn’t have to feel the need to express will and desire in terms of society, broadly.[^3] However, in order to take power initially, the dictator does need a pretty large direct support base — enough to exert either military or moral force, or some combination of the two, in sufficient quantity to defeat opposition. That means that the initial policies of the dictator need to represent the will and desires of some good-sized chunk of society.

In Assad’s case, his father came to power with a core group of supporters from the same religion and region, but also broader support within the military and broad swaths of the Syrian power elite. When people talk of Bashar Assad “consolidating his power,” they always talk about how he’s increased the power of individuals who share his religion and region. But empowering one ingroup means creating a new outgroup, and, in this case, the new outgroup is made up of the former regime supporters who just didn’t match the right ethno-religious profile. That’s worth saying again: the regime has supposedly increased its power by shrinking the circle of individuals it represents and who can expect positive outcomes from that regime.

So are the new power centers more reliable and less likely to ever break with Assad? Sure. But the old groups who were marginally in power and now in the outgroup? They’re entirely sure to break with Assad, because the regime is no longer representative of their wills and desires. The return they might get on investing in the long-term stability of the Syrian government is sure to be zero.

Revolution or Not?

The next diagram looks at individual vs. group orientation and how the way groups express their perception of the world.

revolutionaryornot

It’s interesting to think about this in the pre-Arab Spring context and in the current situation for the new outgroup member described above. Pre-Arab Spring, the group context was pan-Arab, and the injustice frame involved blaming Israel. Power Discontent was steered towards acts of terrorism against Israel, and occasional wars.

Now we clearly have groups within Syria that have been able to attract the affiliation of a wide variety of individuals, individuals who have taken up arms against the Syrian state. So, in this case, we can easily work backwards and see that these groups have been able to walk their members through each of the steps above. For the individuals “consolidated” out of power, we have a new injustice frame that never existed before; discontent with power that they couldn’t have had before because they had access to that power; and a collective orientation forced on the individual by the rationale behind power consolidation. (The only question is: where did these anti-regime groups come from in the first place?)

Violent or Not?

violentornot

The flip side of the Pan-Arabist strategy pursued by Syria for so long is that they ensured that any discontent would go down the extrapunitive path. With power consolidation blocking all opportunities, a violent uprising is guaranteed.

In this case, Assad has decreased his options with his power consolidation — he’s removed his options to create open opportunities for individuals to effect change within society.

Now: will Syria fall?

This is the tough question. As we saw from Saddam Hussein-era Iraq, clearly a consolidated state can survive for years after it would appear to be ready to fall. In the case of Iraq, our aggressive sanctions probably paradoxically strengthened the group identification of Iraqis as Iraqis, which short-circuits the whole “group challenges legitimizing frame of status quo” thing.

So then the question is: will we do something like this for Syria? The good news is that, to the extent the Arab League takes the lead, all that work that the Syrian regime did to make Syrians identify with a pan-Arab community should prevent an Iraq-style regime hardening. If things really start looking up in Libya and Egypt, then broader swathes of the Syrian polity may start perceiving relative deprivation vis-a-vis other, similar Arabs.

But that’s a lot of ifs. On the flip side of all of those, Assad has the firepower to put down the rebels, and we probably can’t deliver enough counter-firepower to make a difference in any brief period of time, short of actual airstrikes. So time is against the groups rebelling against the regime. If Assad can beat these groups and then de-consolidate under the banner of complying with Arab League instructions — and the former certainly seems likely — then he has the opportunity to liberalize slightly and create a quasi-one-party democratic state, under the protection of the military; really, an Egypt-style outcome.

Ironic, huh?

[^1] Hey, compared to what was there before, “liberal” isn’t a hard moniker to earn.

[^2] In fact, for the first couple of years after he took over, I believe it was mandatory to mention power consolidation in every article about him.

[^3] Although one does see dictators, such as Pinochet in Chile or Franco in Spain, who have broad support and represent the will of some substantial plurality of the populace.








The Man Who Broke Atlantic City – Magazine – The Atlantic

Link: The Man Who Broke Atlantic City – Magazine – The Atlantic

(via Instapaper)