Published Oct 5, 2007

In a former life, I designed Web sites for a living — I still do a bit of consulting here and there. For someone starting a new business, having a great Web site can make a big difference. But it’s not always clear how to make a site that really sells online. Here are some common mistakes that companies of all sizes make on their Web sites, as well as some tips and tools you can use to make sure these mistakes don’t appear on your site.