Published Apr 19, 2007

Do you remember those Carvel ads growing up? Did you love your Fudgie the Whale and Cookie Puss?1 I never did, because I thought Tom Carvel sounded so phlegmy and I was afraid that eating his cakes would give me tons of phlegm. But, man, those were some special ads, nothing could ever match them! Well, except for Schmidt’s Blue Ribbon Bread.2

Anyway, you might want to grab an ice cream cake at their new location at Pico and Beverwil, in the Ralph’s shopping center. If you drive by there much, they’re in the same location that has a new tenant every 3-4 months, so you might want to go soon. Try some for me!3 Until then, I’ll leave you with the following Carvel ad goodness:

(Side note: now that we don’t have very many regional brands left at all, how much culture have we lost in cheesy local-only ads?)

1 Or Cookie O’Puss?

2 With their jingle “I like bread and butter, I like toast and jam, I like Schmidt’s Blue Ribbon Bread, it’s my favorite brand. No lie!

3 Since I can’t have milk, you know.


re: footnote 2 — in an anecdote that surely helps explain many things about me, the first 2 albums I ever owned were hits of the 50’s and hits of the (decidedly early 60’s), the latter containing The Newbeats version of “Bread and Butter”. I’m sure I would have been duly appalled by the bread jingle rip-off.

Honestly, that ad probably was running before I was born; I knew the jingle before I knew that was a song. So I can’t see it as a rip-off.

Ads are funny that way.